Company Story


Founded in 1951 as Schmidt Brothers, U.S. Venture is a privately-held company recognized as an innovative leader in the distribution and marketing of energy, automotive and lubricant products throughout North America.

1963

First terminal is purchased in Wisconsin.

2010

Renamed U.S. Venture, Inc. In 2014, recognized as the 3rd largest privately-held company in Wisconsin.

Corporate Culture

Our success is due to a dynamic corporate culture and standing by our values.


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1986

First U.S. Oil Open golf outing - now called the U.S. Venture Open.

1951

Company founded as Schmidt Brothers. In 1954 company is renamed Schmidt Oil.

Message from the President

Our entrepreneurial spirit encourages intelligent risk-taking.


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1966

Company is renamed U.S. Oil.

1955

Corporate office and service station was built in Combined Locks, WI.

1958

Tire and auto parts distribution begins - now called U.S. AutoForce.

Customer Promise

Our customer promise of "Finding a better way‚Ą†," has become our way of doing business.


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1969

Bulk motor oil business begins - now named U.S. Lubricants.

2015

U.S. Gain Division established with Gain® Clean Fuel brand.