Get to Know Your Consumers!

Posted on Monday, July 24, 2017

Most convenience store shoppers can identify under one of four consumer categories. Being able to pinpoint these specific groups, will allow you to stay ahead of your competition. The categories identified by industry researchers are breakfast eaters, late night stoppers, pit stoppers and meal eaters. An article by General Mills, “How to Win Key Consumer Segments in Convenience Stores”, has carefully researched how to get to know these specific shoppers better. read more...


Connect with the Millennial Customer

Posted on Tuesday, June 20, 2017

The way products are marketed has evolved over the years. A large factor contributing to this evolution is the result of Generation Y consumers. Generation Y, otherwise known as millennials, loosely range from 35 to 18 years of age. Millennials are the generation that prefer shopping at c-stores in place of grocery stores, which is a great marketing opportunity for convenience store retailers! With 80 million millennials in the United States, these shoppers cannot be ignored. The following tips can assist in reaching your millennial customers:  read more...


Inside Scoop on Impulse Buying

Posted on Wednesday, May 24, 2017

In order to maximize sales, it is important to have strong strategies in place. Impulse purchases are one of the most powerful and effective strategies that impact a customer’s spending habits. Hilbert & McGee stated in an article, “Increasing Impulse Purchases and Buying”, that impulse purchases account for close to 40% of consumer spending. With this statistic in mind, it is important to consider increasing sales through impulsive buying strategies. Here are several ways to boost your sales:  read more...


Retail Gas Prices 101

Posted on Friday, April 28, 2017

Retail gas prices are expected to be slightly higher this summer than they were in 2016. United States drivers will average $2.46 per gallon in regular gasoline according to EIA’s outlook. These gas prices are to be higher than last summer by 23 cents per gallon. Although, overall, the price per gallon projection for 2017 is still 70 cents lower than the five year average.  read more...


Spring Into Spring Cleaning

Posted on Wednesday, April 12, 2017

As the spring weather approaches, so does spring cleaning. The mix of snow, and salt can put a damper on the look and vibe of your property and these specific tips can assist in refreshing your c-store:  read more...


Getting Ahead with a Successful Loyalty Program

Posted on Friday, April 07, 2017

There is a lot to love about loyalty programs. As a c-store owner, you love them because there’s the potential to increase sales and gain customer retention ship. Customers enjoy them economic for the free “points” or sales they receive. To help encourage more customers to use your program, here are a few ways to amp up your loyalty program: read more...


Satisfy Customers with Sweet Snacks

Posted on Wednesday, March 15, 2017

Convenience store snacks are constantly evolving, although chocolate is a snack choice that seems to remain popular. The National Confectioner’s Association states that chocolate sales are expected to grow at a 5% pace in convenience stores. This being said, it is important to provide your consumers the best options in chocolate.  read more...


Keeping the Convenience in Convenience Store

Posted on Thursday, February 16, 2017

Convenience store customers drive past hundreds of gas stations daily. Because there are so many options for customers, it is important for your store to exceed expectations. In order to accomplish this goal, convenience store owners must find a way to put the convenience back into the store. Owners should remember that not only does convenience mean to provide efficiency at the checkout but more importantly, it means employees should be engaged with the customer the moment they walk in the store. The service and products that are provided in the store is the best way to increase convenience to the customer. According to Lori London, some convenient services that customers are searching for are:  read more...


Wine for the Win

Posted on Tuesday, January 24, 2017

Within the past 10 years consumers have voiced a demand toward a wider variety of craft and imported beers along with hard sodas and packaged wine. As a c-store owner or operator it is important to consider offering these up and coming products. Similar to how beer is packaged, wine consumers are requesting that c-stores offer alternative wine packaging. In addition to selling bottles of wine, canned wine, boxed wine, wine in pouches and four packs of wine are other examples of wine packages that should be sold at your store.  read more...


How Shoppers "Sense" Your Store

Posted on Friday, January 13, 2017

Individuals have five natural responses to most things in life, including shopping. According to Nichole Reyhle in article “Engaging All Five Senses of Your Customers” majority of C-store consumers have five different ways to be engaged- or disengaged- by the c-stores they visit. Below, the five senses will help influence new ways to engage customers.  read more...