These days it is common to see social media websites being used to promote products, services and special deals to consumers. Accounts like LinkedIn, Twitter, Instagram, Snapchat, Facebook, YouTube, etc. are all popular in the realm of promoting. There are a few Do’s and Don’ts about using social media as a marketing tool for your c-store.
- Be sure to change the privacy settings to “public” to ensure that the posts can be widely available for anyone to read.
- By including a photo to the posts, it will attract the reader’s attention.
- Post on several different social media sites. Everyone has a different favorite site, so posting on only one site will not allow you to reach the whole target audience. Things to keep in mind; Facebook is more personal although many businesses take advantage of it, LinkedIn is business-focused. Twitter offers fast and short conversations. YouTube is a great place to demonstrate “how to” forms of information.
- Post regularly. It is great to share articles, videos, photos, blog posts, and quotes that all target your audience. To keep things organized designate only one employee to focus on social media for your store.
- To keep the audience engaged, offer some form of a reward for the people who connect with the business on social media having customers recognize your business is very valuable so by making them feel appreciated will keep them coming back.
- Say anything on the social media sites that you wouldn’t want to appear on the front page of a newspaper. This can happen by keeping it clean and professional; no profanity or jokes.
- Post things that are only sales messages. A good rule of thumb is eight general post to every one business specific post.
- Post without proofreading. Having typos in your posts will affect the store’s credibility.
- “Like” your own post.
- Post the same information multiple times on one social media site. If there is an important message, wait about 5 days to post it again.